AMA Across Iowa - Ames Luncheon

AMA Across Iowa is an initiative sparked by community feedback. We’re hitting the road to connect with marketers in local communities, share fresh insights, and spark new conversations. Whether you're just starting on your marketing career path, experienced marketer, or want to be part of a larger team, this series is your opportunity to rediscover what connects us. 

Presentation: Ethical Boundaries for AI in Marketing Practice

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Marketing teams make AI decisions by answering three questions that are easily collapsed into one. What can the technology do reliably? What do law, platform policy, and client contracts permit? And what will customers and employees accept? These are the implementation, institutional, and normative boundaries of AI use, and the gap between them accounts for most marketing missteps. Mike Howard applies the framework to generative content, synthetic voice and likeness, personalization, and automated customer engagement, with emphasis on locating each boundary inside a particular organization rather than in the abstract. Attendees will leave with a method for assessing a live AI project, a basis for judging which boundary actually constrains it, and language for raising ethical questions with clients and leadership in commercial terms.

1. Locate the implementation, institutional, and normative boundaries of AI use within their own organization.
2. Determine which of those boundaries constrains a specific AI project, particularly where capability outpaces regulation and acceptance becomes the operating limit.
3. Raise ethical questions about AI with clients and leadership in commercial rather than moral terms.

Agenda

11:30 AM - Networking & Check-in
12:00 PM - Welcome & AMA overview
12:15 PM - Speaker Presentation and Q&A
  1:00 PM - Event concludes

Registration Fees:

Register To Attend In Ames!

Speaker:

Michael Howard
Hilsinger-Janson Professor and Director, Murray G. Bacon Center for AI Ethics in Business
Iowa State University Ivy College of Business

Michael Howard is the Hilsinger-Jason Professor of Management and Entrepreneurship at Iowa State University's Ivy College of Business and Director of the Murray G. Bacon Center for AI Ethics in Business. He holds a Ph.D. in Technology Entrepreneurship and Strategic Management from the University of Washington, an MBA and a B.S. in aerospace engineering from the University of Illinois. Before academia, he spend eight years in corporate finance at Intel, supporting financial strategy for its long-term microprocessor roadmap. He previously served as Academic Director of the McFerrin Center for Entrepreneurship at Texas A&M.

At the Bacon Center, he leads the Fellows Program, corporate partnerships, and the AI Ethics Case Lab. His research appears in the Academy of Management Journal, Strategic Management Journal, and Organization Science.