2023 NOVA Award ResultsAMA Iowa is proud to announce the award winners in each of the following categories:BrandingRecognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it. Data Analytics & Marketing ResearchRecognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research. Digital MarketingRecognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more. Direct MarketingRecognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing. Event MARKETINGRecognizes the role of events (conference, trade show, workshop, customer program or member program) in meeting marketing goals. Integrated Marketing CampaignRecognizes a continuum in a marketing campaign. Entries should include a complete strategy utilizing at least three motifs in a marketing tactic. Marketing CommunicationsRecognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more. Non-Profit MarketingRecognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations. Social MediaRecognizes the role social media plays in all marketing efforts, this includes research, strategy, target audience and specific tactics (think influencer or boosts). How did this move the needle on your marketing efforts? Best of Category - ARAG Legal Insurance | Legal Needs are in Your Future VideoRecognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more. WebsiteRecognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution. Agency of the YearWhat makes your agency the apple of your eye? Is it the kick-butt culture? The super talented staff? The award-winning work? Psh, all of the above! Nominate your agency for Agency of the Year and celebrate what makes your team the top. Open to all marketing, advertising, digital and PR agencies in Iowa. Freelancers, too! MarketER of the YearWhich of your marketing cohorts made their mark on the marketing scene last year? Whether they pulled off an outlandish pitch to leadership, went above and beyond on volunteering in the marketing field or traveled last-minute across the state for a client, we want to hear about it! Marketer of the Year recognizes those who do the most every single day to meet goals and make waves in the industry. Lisa Dirksen MARKETING EXECUTIVE OF THE YEARDo you want to recognize a mentor, or showcase the work of an amazing leader? The Marketing Executive of the Year should be someone who inspires, leads and achieves excellence in the field of marketing and has helped to build and transform their marketing community. Nominees should be in a director level position or above. Scott Gojkovich Marketing DEpartment of the YearDo you work in the best corporate marketing department in the state? From crafty campaigns to killer customer communications, how did your team leverage your brand this year? Tell us all about it! Open to all in-house marketing departments in Iowa. NCMIC People’s ChoiceARAG Legal Insurance AMA Iowa appreciates all 2023 sponsors and Iowa companies who submitted a marketing campaign. We look forward to hosting the 2024 NOVA Awards and thank the community for helping celebrate excellence in Iowa. More details about the NOVA Awards can be found here. |