2024 NOVA Award Results

 

AMA Iowa is proud to announce the award winners in each of the following categories:

BRANDING

Recognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it. 

Best of Category - MHT Technologies | Lighting Firm Rebrand Signals Self-Disrupted Business Model
2nd Place - Wellabe | Wellabe Brand Launch
3rd Place - Two Rivers Marketing | DEVELON 

DATA ANALYTICS & MARKETING RESEARCH

Recognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research.

Best of Category - Delta Dental of Iowa | Own Prevention
2nd Place - Bank Iowa | Bank Iowa 2023 Ag Index
3rd Place - Lessing-Flynn | Sage Oil Vac Cross-Channel Dashboard

DIGITAL MARKETING

Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more.

Best of Category - AKC Marketing | AcreEdge of Your Seat Sweepstakes
2nd Place - Homesteaders Life Company | Day of the Dead Digital Toolkit
3rd Place - Lessing-Flynn | Sage Oil Vac Interactive Product Match Tool

DIRECT MARKETING

Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Best of Category - Lessing-Flynn | Vermeer Corporation Fleet Expansion
2nd Place - AKC Marketing | Corteva Agriscience Digital Relaunch Kit
3rd Place - Sammons Institutional Group | Preparing Client Families for the Future

EVENT MARKETING

Recognizes the role of events (conference, trade show, workshop, customer program or member program) in meeting marketing goals.

Best of Category - Hy-Vee, Inc | Hy-Vee INDYCAR Race Weekend 2023 Promotion and Purpose at 200 MPH
2nd Place - Two Rivers Marketing | Volvo Construction Equipment: Leading the Industry's Electric Transformation
3rd Place - AKC Marketing | Pivot Bio 2023 Farm Progress Show Booth

INTEGRATED MARKETING CAMPAIGN

Recognizes a continuum in a marketing campaign. Entries should include a complete strategy utilizing at least three motifs in a marketing tactic.

Best of Category - AKC Marketing | Lely North America TOFU to MOFU (Top-of-Funnel to Middle-of-Funnel) Nurturing Campaign
2nd Place - Bank Iowa | Sensible Checking Campaign
3rd Place - Lessing-Flynn | Kemin Nutrisurance: The Next Generation of Antioxidants

MARKETING COMMUNICATIONS

Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

Best of Category - Bank Iowa | Bank Iowa Annual Report
2nd Place - AKC Marketing | Corteva Agriscience Internal Newsletter
3rd Place -  Sammon Institutional Group | Preparing Client Families for the Future

NON-PROFIT MARKETING

Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Best of Category - Dress for Success Des Moines | Dress for Success Des Moines - 2023 Success Luncheon
2nd Place - F&G | Annual United Way Campaign
3rd Place -  Sammons Institutional Group | Annual United Way Campaign

SOCIAL MEDIA

Recognizes the role social media plays in all marketing efforts, this includes research, strategy, target audience and specific tactics (think influencer or boosts). How did this move the needle on your marketing efforts?

Best of Category - New Tribe Media | Iowa Donor Network: Second a Day Campaign
2nd Place - Two Rivers Marketing | Genie Bright Blue Social Campaign
3rd Place -  Delta Dental of Iowa | Meet Delta Dental

VIDEO

Recognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more.

Best of Category - Bank Iowa | Reicks Farm Video
2nd Place - AKC Marketing | Pivot Bio: Money Grab in the Cap Season 1
3rd Place -  Latitude Signage + Design | Architectural Signage: It Takes People

WEBSITE 

Recognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution.

Best of Category - Webspec | Goodwill of Central Iowa website
2nd Place - Iowa State University Ivy College of Business | Ivy College of Business website
3rd Place - Wellabe | Wellabe website

DEI

Recognizes outstanding achievements in the realm of Diversity, Equity, and Inclusion within marketing campaigns. Whether through innovative messaging, inclusive representation, or impactful community engagement, this category is for the marketing initiatives that created a more diverse, equitable, and inclusive marketing landscape. 

Best of Category - Homesteaders Life Company | Day of the Dead Digital Toolkit
2nd Place - Broadlawns Medical Center | Pride Festival 2023
Place - Hy-Vee, Inc | Hy-Vee OpportUNITY Summit

 

 

AGENCY OF THE YEAR

What makes your agency the apple of your eye? Is it the kick-butt culture? The super talented staff? The award-winning work? Psh, all of the above! Nominate your agency for Agency of the Year and celebrate what makes your team the top. Open to all marketing, advertising, digital and PR agencies in Iowa. Freelancers, too!

Lessing-Flynn

MARKETER OF THE YEAR

Which of your marketing cohorts made their mark on the marketing scene last year? Whether they pulled off an outlandish pitch to leadership, went above and beyond on volunteering in the marketing field or traveled last-minute across the state for a client, we want to hear about it! Marketer of the Year recognizes those who do the most every single day to meet goals and make waves in the industry.

Kyle Webb, AKC Marketing

MARKETING EXECUTIVE OF THE YEAR

Do you want to recognize a mentor, or showcase the work of an amazing leader? The Marketing Executive of the Year should be someone who inspires, leads and achieves excellence in the field of marketing and has helped to build and transform their marketing community. Nominees should be in a director level position or above.

Kim Johnson, MHT Technologies

MARKETING DEPARTMENT OF THE YEAR

Do you work in the best corporate marketing department in the state? From crafty campaigns to killer customer communications, how did your team leverage your brand this year? Tell us all about it! Open to all in-house marketing departments in Iowa.

Wellabe Marketing Department

PEOPLE’S CHOICE

Dress for Success Des Moines

 

AMA Iowa appreciates all 2024 sponsors and Iowa companies who submitted a marketing campaign. We look forward to hosting the 2025 NOVA Awards and thank the community for helping celebrate excellence in Iowa. More details about the NOVA Awards can be found here.