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Behind the Content Marketing Curtain
Blue Compass
1601 48th Street, Suite 200
West Des Moines, Iowa 50266
United States
(515) 868-0010

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Wednesday, June 05, 2024, 11:30 AM - 1:00 PM CDT
Category: Luncheons

June (In-Person) Luncheon

Behind the Content Marketing Curtain

Did you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%, in one B2B sector)? Content marketing can be a spiraling, costly marketing approach without alignment of goals, timing, and constituents. So while unsuccessful brands obsess about email subject lines and video length in LinkedIn posts, the winning brands move the needle with strategy, planning, and measuring the right outcomes.

Aaron Templer takes the research from his seven-time award-winning book, research from his development and delivery of a two-day content marketing course for the American Marketing Association, and lessons learned from his marketing agency and uses it for a strategic look at content marketing, challenging you to put an end to your content marketing theater and focus on the three areas that can actually return value: Strategy, Aligning Time and People, and Business Results-Based Measurements.

Audiences will takeaway:

  1. An actionable, one-page approach to content marketing strategy that will change your approach the next day.
  2. A clear perspective on the toxicity of data theater and a renewed focus on measurements that actually reflect business results.
  3. How (and why) to align time and people—force multipliers—to maximize content marketing’s effectiveness.


11:30 AM – Networking
12:00 PM – Announcements & Speaker Introduction
12:05 PM – Presentation
 1:00 PM – Adjourn

Registration Fees:

Members: $25.00
Guests: $35.00


 Speaker Biography

 Aaron Templer, Owner, Three Over Four
Aaron Templer’s professional and intellectual interests are at the intersection of creativity, brand, influence, and leadership. His nearly 30-year career has culminated in the founding of Three Over Four, a full-service brand strategy and digital marketing agency enjoying its 16th year. Aaron is a professional instructor and former national council President for the American Marketing Association (AMA). The AMA awarded Aaron a lifetime membership for “fearlessly leading, adapting, and creating change through a truly unprecedented time.” Aaron’s first book, Leading in a Social World, is a seven-time award winner and, as one review put it, “turns our perception of social media marketing on its head.” Aaron is an active speaker, has taught as an adjunct professor, and is a leadership consultant, building and delivering programs that empower teams and individuals to realize the power of social capital. Aaron is also a world percussionist and composer of rhythms. Some call him the Gora Dhol Wallah.

Contact: [email protected]