March Breakfast

Using Original Content to Bolster Your CRM

In today’s competitive marketing landscape, standing out is vital. Original content is a unique and interesting way to capture a prospect’s attention and convert them at a higher rate than traditional marketing alone. Learn what it takes to produce the content, create unique campaigns to drive viewers to that Original Content to get new leads into your CRM.

AKC Marketing and REL Productions worked in tandem to create a several Original Content shows to help bolster their client’s CRM. The launch of “Pivot Bio Originals” — the umbrella for the Original Content — in 2022 was a massive success. Dubbed “Agritainment,” nine Original Content shows were created for farmers and ranchers, each one targeted towards a different audience segment. 

During this session, you will learn how content strategy, including creating, distributing and targeting content can positively impact your CRM.

Agenda

8:00 AM – Networking / Breakfast
8:20 AM – Announcements & Speaker Introduction
8:30 AM – Presentation
9:30 AM – Adjourn

Registration Fees:

Members: $25.00
Guests: $35.00

*EVENT IS BEING RESCHEDULED*

Speaker Biographies

Amy Nichols - Executive Consultant, AKC Marketing
Amy Nichols is a full-stack marketer with C-suite experience who has a track record of growing companies, brands and revenue for clients. At AKC Marketing, she helps build and maintain strategic and productive relationships with internal teams, leadership, vendors and other third parties.

Andrew Green - Productions Manager, REL Productions
Andrew Green manages video strategy and the logistics required to capture purposeful, cost-efficient footage for their clients at REL Productions. From initial planning with clients to producing video shoots, Andrew knows what it takes to deliver a polished video that will grab, and keep, viewer’s attention.

Kyle Webb - Content Director, AKC Marketing
Kyle Webb is the Content Director at AKC Marketing where he oversees a staff of writers and digital specialists to ensure all content meets the tone, style and voice of the client. Prior to working at AKC Marketing, Kyle worked for nearly a decade as a newspaper editor in both Iowa and Texas.

About AKC Marketing and REL Productions:

AKC Marketing is a full-service marketing agency that houses REL Productions as well. AKC Marketing is a true full-service agency with expertise in CRMs (HubSpot Solutions Partner), Branding, Public Relations, Media Relations, Social Media, SEO/SEM, Trade Shows/Events, Digital Marketing, Direct Mail, Print ads, Original Content, Corporate Embellished Merchandise and Apparel, Launching Start-ups and New Products, and much more. We also have in-house video production as well as web and app development.

The team at AKC immerses themselves in the client’s industries to create effective and timely solutions that establish an emotional connection, but also serve a purpose, no matter the size of the project. 

REL Productions - From 5,000 feet, we look like a media company. If you look close, our greatest strength is producing video. If you find our sweet spot, we are really into agriculture. If you pin us down, we value quality and work hard to deliver as much as we can. If we had a wish, we would be doing this (with an unlimited budget and no deadlines). If you sum us up, we make stories. Inquires are always welcome.